Because detergents are used every day in people’s homes to maintain health and well-being, it is all the more important that people can trust them to do just that. Companies in the detergents industry have a long established track record of ensuring that the products they make are safe for people and the environment, and extensive European legislation underpins this approach.

The industry is also working continuously to make further improvements – in consultation with consumer groups, government authorities and other experts – in areas ranging from efforts to introduce more environmentally friendly ingredients into detergent products, to developing better labels, and making it easier for consumers to get hold of information to answer any question they may have.