MORE WAYS TO LISTEN
The Experience Economy consists of businesses and organisations that create immersive, memorable experiences for people, in addition to selling goods and services. It spans the arts, cultural, sporting and heritage sectors, as well as hospitality, retail, travel, tourism, entertainment, and events and the supply chain that supports them.
In this episode of Ibec Responds, Aviné McNally, Head of Membership, Ibec, is joined by Catherine Toolan, Managing Director, Diageo Irish Brand Homes, home of the Guinness Storehouse & Mary Considine, CEO, Shannon Group, they explore the need for increased investment in Ireland’s Experience Economy as part of Budget 2026.
Listen / Previous Episodes

Ep. 89 / Ibec Responds
Budget 2026 – Investing in the Experience Economy
Aviné McNally, Head of Membership, Ibec, is joined by Catherine Toolan & Mary Considine to explore the need for increased investment in Ireland’s Experience Economy as part of Budget 2026.

Ep. 88 / Ibec Responds
Our budget ambition – Matching vigilance with agility
Gerard Brady, Chief Economist, is joined by Hazel Ahern-Flynn, Senior Economist, and Mourad Mejdi, Economist, to explore Our budget ambition – Matching vigilance with agility.