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The Experience Economy consists of businesses and organisations that create immersive, memorable experiences for people, in addition to selling goods and services. It spans the arts, cultural, sporting and heritage sectors, as well as hospitality, retail, travel, tourism, entertainment, and events and the supply chain that supports them.
In this episode of Ibec Responds, Aviné McNally, Head of Membership, Ibec, is joined by Catherine Toolan, Managing Director, Diageo Irish Brand Homes, home of the Guinness Storehouse & Mary Considine, CEO, Shannon Group, they explore the need for increased investment in Ireland’s Experience Economy as part of Budget 2026.
Listen / Previous Episodes

Ep. 93 / Ibec Responds
Q3 2025 Ibec Economic Outlook
In this episode, Gerard Brady discusses key findings from our latest Economic Outlook report with Hazel Ahern-Flynn and Mourad Mejdi.

Ep. 92 / Ibec Responds
Reaction: Government’s Action Plan on Competitiveness and Productivity
Gerard Brady and Fergal O’Brien give reaction and examine the detail of the Government's Action Plan.

Ep. 91 / Ibec Responds
Powering Innovation: NIBRT’s Role in Ireland’s Cell and Gene Therapy Future.
Sinead Keogh, Director of BioPharmaChem Ireland, is in conversation with Darrin Morrissey, CEO of NIBRT.

Ep. 90 / Ibec Responds
INSPIRE: Ireland’s Next Step in Biopharma Innovation
Dr Sinead Keogh, Director of BioPharmaChem Ireland and Ibec Head of Sectors, is joined by Jamie Guidera, interim COO at SSPC. Together, they explore the centre’s academic foundations, its powerful industry network, and how Ireland’s strategic positioning in a fast-moving global landscape of therapeutic discovery.