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The Experience Economy consists of businesses and organisations that create immersive, memorable experiences for people, in addition to selling goods and services. It spans the arts, cultural, sporting and heritage sectors, as well as hospitality, retail, travel, tourism, entertainment, and events and the supply chain that supports them.
In this episode of Ibec Responds, Aviné McNally, Head of Membership, Ibec, is joined by Catherine Toolan, Managing Director, Diageo Irish Brand Homes, home of the Guinness Storehouse & Mary Considine, CEO, Shannon Group, they explore the need for increased investment in Ireland’s Experience Economy as part of Budget 2026.
Listen / Previous Episodes
Ep. 94 / Ibec Responds
Reaction: Budget 2026
Gerard Brady, Chief Economist, and Mourad Mejdi, Economist, give their reaction and analysis to Budget 2026, detail key measures, and discuss the impact of Budget 2026 on Irish business.
Ep. 93 / Ibec Responds
Q3 2025 Ibec Economic Outlook
In this episode, Gerard Brady discusses key findings from our latest Economic Outlook report with Hazel Ahern-Flynn and Mourad Mejdi.