The Experience Economy encompasses hospitality, retail, travel, food, drink, tourism, entertainment, technology, events and organisations in the arts, cultural, sporting and heritage sectors. It reaches deep into the supply chain supporting business and employment encompassing many of hard to reach but critical elements of the economy and society: young people, small medium enterprises, regional and rural development, with real, tangible benefits for the Shared Island.

The Experience Economy is the linchpin for our business model, making Ireland a great place to live, work and invest. Every business has a stake and Covid has accelerated the need to ensure that the Experience Economy is reimagined to create the conditions for it to be world-class.

The Campaign

The purpose of this campaign is to create the conditions for the Experience Economy to achieve world class potential that is sustainable and uniquely Irish by  

  1. Creating a contemporary narrative and definition for the Experience Economy.
  2. Educate all stakeholders about its reach and value.
  3. Lobbying for the status and investment in the Experience Economy and ecosystem. 

Explore / Our calls to action

We are calling on Government to implement policy asks  


We are calling on Business to tell the Experience Economy story and amplify the message  


We are calling on the Public to support your Experience Economy


Discover / Experience Economy by numbers

The Experience Economy  / What our members say

Network / Follow the campaign on social media

Banner: Photographer  Declan Devlin, Earagail Arts Festival