The Experience Economy consists of businesses and organisations that create immersive, memorable experiences for people, in addition to selling goods and services. It spans the arts, cultural, sporting and heritage sectors, as well as hospitality, retail, travel, tourism, entertainment and events. 

This is an ecosystem like no other. 

Imagine the Cliffs of Moher during peak tourist season or Croke Park on a full day; all the services and suppliers that make those places work - the security, the cleaners, the stewards, the caterers...... That is Ireland's Experience Economy. 

It brings us deeper than the surface of traditional 'front of house', reaching into the supply chain of ancillary suppliers and contractors along with a crucial interdependency with our indigenous food and drink industry. 

With members ranging from multinationals to small local businesses across all regions of Ireland, the Experience Economy contributes €4 billion annually to the Irish economy and employs over 330,000 people. It is a key driver of Ireland's economic and social success. 

Our key recommendations for a sustainable future

- Continue to recognise and react to the ongoing cost pressures facing businesses in the Experience Economy;
- Provide education and training options tailored to those working in the Experience Economy that supports their career development and opportunities, ensuring these skills also meet the future needs of the sector;
- Recognise that Ireland is now a 24/7 economy. Commit long term funding to infrastructure, safety and security and ensure investment keeps pace with our nation's economic and demographic growth.