The Experience Economy consists of businesses and organisations that create immersive, memorable experiences for people, in addition to selling goods and services. It spans the arts, cultural, sporting and heritage sectors, as well as hospitality, retail, travel, tourism, entertainment and events.
This is an ecosystem like no other.
Imagine the Cliffs of Moher during peak tourist season or Croke Park on a full day; all the services and suppliers that make those places work - the security, the cleaners, the stewards, the caterers...... That is Ireland's Experience Economy.
It brings us deeper than the surface of traditional 'front of house', reaching into the supply chain of ancillary suppliers and contractors along with a crucial interdependency with our indigenous food and drink industry.
With members ranging from multinationals to small local businesses across all regions of Ireland, the Experience Economy contributes €4 billion annually to the Irish economy and employs over 330,000 people. It is a key driver of Ireland's economic and social success.