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In this episode of Ibec Responds, Aviné McNally, Head of Membership at Ibec, and Peter McKenna, Stadium and Commercial Director at Croke Park, examine Croke Park's significance in Ireland's Experience Economy, the importance of community, and their journey in sustainability practices.
Learn more about our Experience Economy campaign here.
Listen / Previous Episodes

Ep. 90 / Ibec Responds
INSPIRE: Ireland’s Next Step in Biopharma Innovation
Dr Sinead Keogh, Director of BioPharmaChem Ireland and Ibec Head of Sectors, is joined by Jamie Guidera, interim COO at SSPC. Together, they explore the centre’s academic foundations, its powerful industry network, and how Ireland’s strategic positioning in a fast-moving global landscape of therapeutic discovery.

Ep. 89 / Ibec Responds
Budget 2026 – Investing in the Experience Economy
Aviné McNally, Head of Membership, Ibec, is joined by Catherine Toolan & Mary Considine to explore the need for increased investment in Ireland’s Experience Economy as part of Budget 2026.