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In this episode of Ibec Responds, Aviné McNally, Head of Membership at Ibec, and Peter McKenna, Stadium and Commercial Director at Croke Park, examine Croke Park's significance in Ireland's Experience Economy, the importance of community, and their journey in sustainability practices.
Learn more about our Experience Economy campaign here.
Listen / Previous Episodes

Ep. 93 / Ibec Responds
Q3 2025 Ibec Economic Outlook
In this episode, Gerard Brady discusses key findings from our latest Economic Outlook report with Hazel Ahern-Flynn and Mourad Mejdi.

Ep. 92 / Ibec Responds
Reaction: Government’s Action Plan on Competitiveness and Productivity
Gerard Brady and Fergal O’Brien give reaction and examine the detail of the Government's Action Plan.

Ep. 91 / Ibec Responds
Powering Innovation: NIBRT’s Role in Ireland’s Cell and Gene Therapy Future.
Sinead Keogh, Director of BioPharmaChem Ireland, is in conversation with Darrin Morrissey, CEO of NIBRT.

Ep. 90 / Ibec Responds
INSPIRE: Ireland’s Next Step in Biopharma Innovation
Dr Sinead Keogh, Director of BioPharmaChem Ireland and Ibec Head of Sectors, is joined by Jamie Guidera, interim COO at SSPC. Together, they explore the centre’s academic foundations, its powerful industry network, and how Ireland’s strategic positioning in a fast-moving global landscape of therapeutic discovery.