Sharon Higgins, Executive Director for Membership and Sectors, Ibec, is joined Aileesh Carew, CEO of EPIC – the Irish Emigration Museum.

They explore the museum and visitor attraction sector’s role in Ireland’s Experience Economy, its economic contribution, and examine how Government can support this sub-sector of the Irish economy.

In March of this year, Ibec launched the Experience Economy Insights Report as part of our ‘More than meets the Eye’ campaign. This report is a comprehensive economic assessment emphasising the significance of the Experience Economy to Ireland's economic landscape. The report included a number of business case studies from leading employers within Ireland’s Experience Economy.

Learn more about our Experience Economy campaign here.