Overview
Tourism is one of Ireland’s most vital indigenous sectors. In December 2025, the Government launched a new tourism policy A New Era for Irish Tourism setting the course for the next 5 years. The policy statement creates a clear and achievable vision for growing visitor numbers and associated revenue, employment, and ensuring regional prosperity across Ireland.
The policy prioritises support for tourism SMEs, recognising their contribution to employment and balanced regional development. It also aligns tourism with our broader national objectives: climate action, digital transformation, competitiveness, and inclusive growth.
What you will learn in this briefing
In this 45 minute briefing, Elaine Harold, Principal Officer, Tourism Policy Unit, Dept of Enterprise, Tourism and Employment will provide an overview of the policy statement, including key elements to address current and future challenges faced by the sector.
Speaker
Elaine Harold, Principal Officer, Tourism Policy Unit, Dept of Enterprise, Tourism and Employment
Who should attend?
Any members from wider Experience Economy sector - tourism, agri-tourism, hospitality, entertainment, events, arts, culture, visitor experience, food service and associated supply chains.