“By knowing and understanding our members better, we can be more effective in telling their individual stories of entrepreneurship, innovation, heritage and authenticity, which helps us to improve the reputation of the Irish drinks industry both at home and abroad.”
Director, Drinks Ireland (2017 to date). The trade association representing brewers, distillers, brand owners and distributors on the island of Ireland, Drinks Ireland’s members include multinationals as well as smaller and newer market entrants such as microbreweries and distilleries. With Ibec since 1997 and most recently Director of the Small Firms Association, Patricia Callan is a regular participant at high level national and EU level fora. MA in International Studies (UL), BA in Economics (TCD), Diploma in Management (DIT), Diploma in Employment Law (NCI).