Embedding competitiveness is critical to building resilience in businesses across the economy as the global trading environment continues to shift in the aftermath of the Covid crisis and Brexit. Whilst winding down emergency supports for Covid from €7 billion in 2022 to around €1 billion in 2023, Ireland must continue to invest in the competitiveness and productivity of the sectors worst impacted and the Experience Economy in particular. This can be achieved by investment in the Experience Economy product, revitalising the vibrancy of our city centres, making sure the unwinding of remaining Covid supports is done sensibly and making sure the sectors’ skills and technology base is ready for the competitiveness challenges ahead.

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Summary / Key measures

The set of measures in this section seeks to protect our Experience Economy and make the best use of the Brexit Adjustment Reserve.


Make the 9% Rate of VAT permanent

Cost: 350 for 10 months


Invest in our Experience Economy product and ensure our city centres retain their vibrancy

Cost: €20m


Increase funding for overseas tourism promotion and development

Cost: €20m


Ensure revenue tax debt warehousing works

Cost: Cashflow only


Do not increase other areas of vat or duties on potentially mobile products or services

Cost: Neutral


Experience Economy life-long learning

Cost: €10m


Reduce excise on alcohol products by €50 million

Cost: €50m


Introduce a new craft cider excise exemption scheme

Cost: €0.25m


Introduce an export credit insurance scheme

Cost: €20m setup costs


Invest in competitiveness and trade promotion

Cost: €225m


Continue to invest in customs and logistic supports

Cost: €10m


Introduce a reformulation fund

Cost: €5m


Extend the pandemic stabilisation and recovery fund

Cost: €0m


Extend the foreign earnings deduction to more markets

Cost: €1m


Accelerated Tax Allowances and capital grants for farmers for Slurry Tank Capacity Expansion, and for LESS Slurry Spreading equipment

Cost: €20m