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Every day, we use language which subtly constructs and reinforces traditional views of masculinity in the workplace.
In this episode of Ibec Responds, Kara McGann, Head of Skills and Social Policy at Ibec, is joined by Dr. Robert Lawson, Associate Professor in Sociolinguistics at Birmingham City University. They discuss how language is used to construct masculinity, the challenges men face in the workplace, and how employers can create more inclusive cultures.
Listen / Previous Episodes

Ep. 89 / Ibec Responds
Budget 2026 – Investing in the Experience Economy
Aviné McNally, Head of Membership, Ibec, is joined by Catherine Toolan & Mary Considine to explore the need for increased investment in Ireland’s Experience Economy as part of Budget 2026.

Ep. 88 / Ibec Responds
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Gerard Brady, Chief Economist, is joined by Hazel Ahern-Flynn, Senior Economist, and Mourad Mejdi, Economist, to explore Our budget ambition – Matching vigilance with agility.