MORE WAYS TO LISTEN
Our ‘Experience Economy’ series continues in this episode of Ibec Responds as Sharon Higgins, Executive Director Membership and Sectors, Ibec, is in conversation with Catherine Toolan, Managing Director of Diageo Irish Brand Homes, the spiritual home of Guinness Storehouse.
They discuss Catherine’s new appointment as Chair of Ibec’s Experience Economy Policy Committee, future trends and career opportunities within the Experience Economy.
Listen / Previous Episodes

Ep. 87 / Ibec Responds
Our digital ambition
Gerard Brady is joined by Áine Clarke and Erik O'Donovan to discuss 'Our digital ambition'

Ep. 86 / Ibec Responds
Our energy ambition
Gerard Brady is joined by Conor Minogue to explore the latest of 'Our business ambition' campaign themes, Our energy ambition.