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Our ‘Experience Economy’ series continues in this episode of Ibec Responds as Sharon Higgins, Executive Director Membership and Sectors, Ibec, is in conversation with Catherine Toolan, Managing Director of Diageo Irish Brand Homes, the spiritual home of Guinness Storehouse.
They discuss Catherine’s new appointment as Chair of Ibec’s Experience Economy Policy Committee, future trends and career opportunities within the Experience Economy.
Listen / Previous Episodes

Ep. 93 / Ibec Responds
Q3 2025 Ibec Economic Outlook
In this episode, Gerard Brady discusses key findings from our latest Economic Outlook report with Hazel Ahern-Flynn and Mourad Mejdi.

Ep. 92 / Ibec Responds
Reaction: Government’s Action Plan on Competitiveness and Productivity
Gerard Brady and Fergal O’Brien give reaction and examine the detail of the Government's Action Plan.

Ep. 91 / Ibec Responds
Powering Innovation: NIBRT’s Role in Ireland’s Cell and Gene Therapy Future.
Sinead Keogh, Director of BioPharmaChem Ireland, is in conversation with Darrin Morrissey, CEO of NIBRT.

Ep. 90 / Ibec Responds
INSPIRE: Ireland’s Next Step in Biopharma Innovation
Dr Sinead Keogh, Director of BioPharmaChem Ireland and Ibec Head of Sectors, is joined by Jamie Guidera, interim COO at SSPC. Together, they explore the centre’s academic foundations, its powerful industry network, and how Ireland’s strategic positioning in a fast-moving global landscape of therapeutic discovery.