MORE WAYS TO LISTEN
Our ‘Experience Economy’ series continues in this episode of Ibec Responds as Sharon Higgins, Executive Director Membership and Sectors, Ibec, is in conversation with Catherine Toolan, Managing Director of Diageo Irish Brand Homes, the spiritual home of Guinness Storehouse.
They discuss Catherine’s new appointment as Chair of Ibec’s Experience Economy Policy Committee, future trends and career opportunities within the Experience Economy.
Listen / Previous Episodes

Ep. 89 / Ibec Responds
Budget 2026 – Investing in the Experience Economy
Aviné McNally, Head of Membership, Ibec, is joined by Catherine Toolan & Mary Considine to explore the need for increased investment in Ireland’s Experience Economy as part of Budget 2026.

Ep. 88 / Ibec Responds
Our budget ambition – Matching vigilance with agility
Gerard Brady, Chief Economist, is joined by Hazel Ahern-Flynn, Senior Economist, and Mourad Mejdi, Economist, to explore Our budget ambition – Matching vigilance with agility.