EU Trade Strategy

In 2020 Drinks Ireland|Irish Whiskey made a comprehensive submission on behalf of the Irish whiskey industry to the European Commission as part of its trade policy review. Following this review, the European Commission published a new EU Trade Strategy in February 2021. The strategy contains commitments on a number of issues which we addressed in our submission:

  • Strengthening partnership with the US
  • Digital trade/ e-commerce
  • Stronger and effective enforcement
  • Support for SMEs
  • Deepened engagement with Africa