Drinks Ireland Policy Priorities 2025 - 2030

The Irish drinks industry is proud of the communities we support in every town and city in the land, as well as the support we give to farmers, whose grain, milk and apples we buy. We are proud too of the world-leading brands we make, which help put Ireland on the map. This publication reflects the fact that Ireland’s attitude to alcohol continues to change and mature. 

The policies spelled out in this report are practical, balanced and considered and will support, in turn, a critical Irish industry.

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