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    Our Industry

    There is more to us than meets the eye. An important part of the economy, providing exciting employment opportunities in communities across the country. Strong heritage fuelling cutting edge innovation.

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    Our team works hand in hand with members to ensure we understand the key issues and opportunities so we can best represent their interests.

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    Brewing a Better World
    Heineken Ireland - "Brewing a Better World" January 01, 2021
    Irelands beer sector significantly impacted by Covid 19
    Ireland’s beer sector significantly impacted by Covid-19 as pub closure sees draught sales decline by 57% between January and September December 18, 2020
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Alcohol in Society

We take our role in society seriously – we make great efforts to reduce alcohol-related harm without punishing moderate, responsible consumers

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As the representative voice for the beer industry in Drinks Ireland we have worked closely with colleagues to ensure our category is aligned to the commitments made by the wider drinks industry in respect of the reduction of alcohol related harm. 

Public Health (Alcohol) Act 2018
Public Health (Alcohol) Act 2018

The Public Health (Alcohol) Act was signed into law in 2018. It contains some of the most restrictive measures governing the sale, promotion, price and labelling of alcohol in the world

Marketing
Marketing

The drinks industry markets its goods responsibly to the mature audience for which our products are intended

Responsible Retailing
Responsible Retailing

Drinks Ireland supports measures that retailers take to ensure that alcohol products are sold in a responsibly

Labelling
Labelling

The drinks industry is committed to providing consumers with meaningful, relevant information

Responsible Consumption
Responsible Consumption

The majority of Irish people consume alcohol moderately and responsibly

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Dublin Office
84/86 Lower Baggot Street
Dublin 2, Ireland 
D02 H720
+353 (01) 605 1500
info@ibec.ie
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