Return to us often and stay as a friend, let no harm travel as your companion...

A vital part of the experience economy, the breweries of Ireland have created world class attractions and unique experiences. They now form part of a dynamic offering catering to international and domestic visitors

• A whopping 1.7 million visitors went to the Guinness Storehouse in 2019, which Fáilte Ireland has listed as Ireland’s most popular fee-paying visitor attraction
• In 2019, almost 3 million people visited brewery and distillery tourist attractions across Ireland
• Over 1 million visitors to Irish whiskey distilleries in 2019, 90% from abroad
• Ireland’s brewery and distillery visitor centres are important for Ireland’s broader tourism strategy, as highlighted in Fáilte Ireland’s Food & Drinks Strategy 2018-2023. In it, Fáilte Ireland states that as “we seek to grow the value of Irish tourism over the next 10 years, Ireland’s food and drink offering has a significant role to play in delivering great visitor experiences, increasing dwell time around the country and growing spend”