Through our campaigns we aim to ensure that the industry is recognised for the positive contribution it makes to the economic and cultural landscape. Through our campaigns we aim to ensure that the industry is recognised for the positive contribution it makes to the economic and cultural landscape.

#SlainteToThat

#SláinteToThat is a campaign that aims to celebrate the drinks industry in Ireland.  As part of this campaign we brought Doireann Garrihy to a number of locations around Ireland and went behind the scenes of Irelands vibrant drinks industry.  Visiting these sites allowed us to educate Doireann on the heritage of drinks manufacture in Ireland and introduce her to some of the more innovative and unusual techniques being used by Irelands drinks entrepreneurs.

Depth & Diversity

Many unique characters, but one shared spirit. Exploring the people, place, craftmanship and celebrated home of Irish Whiskey.