Through our campaigns we aim to ensure that the industry is recognised for the positive contribution it makes to the economic and cultural landscape.
Our #mydaymyway campaign illustrates the strong evidence Ireland’s drinking habits are changing for the better. People of all ages are drinking more moderately and less, in particular the Gen Z cohort. The latest data from Revenue shows that alcohol consumption in 2022 was down on pre-Covid levels, with the long-term trend also showing that consumption continues to decline sharply, down 30% since its peak in 2001.
Depth & Diversity
Many unique characters, but one shared spirit. Exploring the people, place, craftmanship and celebrated home of Irish Whiskey.Find out more
Browse the Brands
Discover the depth and diversity of Irish whiskey for real. Check out some of member brands which are available for you to purchase. Enjoy Irish whiskey responsibly.
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