Introducing "Ireland: Towards a Model of Sustainable Substance"

January 26, 2022

The latest CEO Update from Danny McCoy to Ibec members


Dear member, 

On Monday, Ibec launched its newest campaign, “Ireland: Towards a Model of Sustainable Substance” . This campaign follows our 2017 campaign “Ireland: a Model of Substance”, and sets out clear metrics to achieve progress against indicators not limited to GDP but also across broader societal and well-being metrics. 

The campaign was launched at a virtual event with Ibec CEO Danny McCoy, Minister Paschal Donohoe, as well as Ibec President and President of Aramark Northern Europe, Frank Gleeson and Ibec Board Member and Managing Director, CEO Citibank Europe Plc & Citi Country Officer at Citi, Cecilia Ronan. The webinar can be watched back here. 

Over the last number of years there has been a growing movement within Ibec members and business globally to consider the impact of their operations, not just in terms of maximising returns but in generating returns in a way which balances economic, environmental, social and governance goals. Being connected to broader goals when defining our competitiveness mission is becoming central to the operation of business in this developing ‘Environmental, Social, and (Corporate) Governance’ (ESG)-conscious context. 

Despite recent challenges, Ireland’s model of a business-friendly open economy within Europe has proved resilient, attracting high levels of inward investment from overseas. Over the next decade we are entering a time of great promise and ambition and the resilience of our business model provides us with a unique platform. 

Our most significant challenge will be to ensure future growth is sustained and sustainable. We will need to show ambition and forethought to retain our status as a rich country in the face of coming trends – climate change, digitalisation, population ageing, social and political polarisation, a new world of work, re-aligning to deal with the fallout from Brexit and evolving our business model in the face of global corporate tax change – to name but a few. 

The updated campaign provides tangible messaging and collateral for Ibec’s members and stakeholders to provide a consistent narrative for business to use in its communications across their networks domestically and internationally. Visit our dedicated campaign hub on to explore our key campaign messages and assets. Irish business has a powerful story of success, substance and sustainability and we all have a role in helping to tell it. You can also get involved in the campaign on social media using the hashtag #SustainableSubstance.  

As always, if you have any queries, please get in touch. 

Kind regards,

Danny McCoy