The look of the Irish - Resilient sustainable and global

July 26, 2021

The latest CEO Update to Ibec membership from Danny McCoy

Dear member,

In yesterday’s New York Times print edition, Ibec placed a front-page advertisement in the supplement on Ireland which also carried my interview on the Irish business model as a globalised hub.  

This Ibec international communications campaign coincides with the next phase in the evolution of Ireland’s business model towards sustainable substance with the importance on building a strong international reputation to underpin it.  In the interview, I emphasised Ireland’s strong credentials in agility and redefining itself in the changing global circumstances presented by Climate Change, Brexit and Global Tax Reform and that this is the opportunity for Ireland to make its model of substance, sustainable. My interview can be read in full here, while you can view the ad as it appeared in the paper in the PDF attached below.  

This profiling in the US follows Ibec’s event with Secretary of Labor Martin Walsh which we hosted last week to discuss the impact of US labour market trends on Irish business. You can view a recording of this event here, or alternatively you can download a podcast version here

The incremental strengthening of relationships with international stakeholders which has taken place in recent years was consolidated in 2020 with the establishment of Ibec’s International Business Division led by Executive Director Jackie King and I look forward to driving this forward with the next phase of our campaigning.

The resilience Ireland has shown in the last ten years , is nothing short of remarkable. Over the next decade we are entering a time of great promise and ambition and this resilience of our business model provides us with a unique platform.  

Best wishes,
Danny McCoy

New York Times ad - Ibec July 2021 pdf | 164 kb