Overview
Prepared Consumer Foods (PCF) encompasses any company producing value-added food and beverages and selling domestically or internationally to grocery or convenience retail, food service or other food companies. The sector includes prepared consumer foods, ingredients, value-added seafood, value-added horticulture and non-alcoholic beverages.
PCF is an important part of Ireland’s food industry, accounting for half of employment in the broader food and drink manufacturing sector and giving domestic and international consumers access to a huge range of their favourite foods.
Given the changes in the PCF sector and the shifting economic context in which the companies operate, the business leaders on Food Drink Ireland’s Prepared Consumer Foods Council decided that the time was right to create a new vision for the sector and a roadmap to achieving that vision.
Our Vision / Strategic pillars
A clear vision emerged from this process, that by 2035 Ireland will:
Foster a vibrant, competitive and growing PCF sector that enriches lives, economies, and our planet.
Five interconnected strategic pillars are needed to support this vision:
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1. Competitiveness Enable the sector to compete, grow and win in the domestic and export markets, by putting in place the policies, infrastructure and supports that reduce the cost and complexity of doing business. |
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2. People Develop the supports and an employee proposition to attract, retain and grow the best people at all levels to allow individuals and organisations to thrive in this unique sector. |
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3. Innovation Significantly increase innovation in the sector through enhanced funding, incentives and innovation services that place the sector at the cutting edge of food excellence. and organisations to thrive in this unique sector. |
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4. Sustainability Innovate to deliver carbon abatement, resource efficiency and waste reduction, contributing to the creation of a sustainable food system with world-class credentials and production methods, protecting our planet while driving sustainable growth. |
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5. Health Cement Ireland’s reputation as a world class manufacturer and exporter of high quality, nutritious PCF produce. Create a dialogue between industry and government that enables healthier choices and prioritises consumer wellbeing. |
