Hinch Distillery wins 'Best Export Marketing' award at this year's Ulster Grocer Awards

September 17, 2021  

Hinch Distillery is delighted to be recognised at this year's Ulster Grocer marketing awards for their success in developing their international sales, particularly in the US. It's an immensely encouraging award and a testament to the strength of their international marketing strategy and the dedication of their team to develop sales outside of their domestic market.

The ‘Best Export Marketing’ award, sponsored by Invest Northern Ireland, is the latest in a series of prestigious awards won by Hinch Distillery in the past twelve months.

Chairman of Hinch Distillery, Dr Terry Cross OBE, said: “This award win will help drive forward the distillery’s goal to further expand its already international client base. To date the response to both Hinch Whiskey and Ninth Wave Irish Gin has been phenomenal with distributors having been signed up in the USA, Canada, Russia, Germany, Czech Republic, Australia, Poland, Denmark, Lithuania, Netherlands, Hungry, Japan, New Zealand, Italy, Spain, Belgium, Hong Kong, Taiwan, People’s Republic of China, Republic of Ireland, Ukraine, Switzerland, France, Greece, Sweden, Norway and Nigeria.”

Judges’ Comments - "Established by Northern Ireland entrepreneur and businessman Dr Terry Cross, Hinch is a young whiskey and gin distillery in the craft tradition based near Ballynahinch. Following extensive market research, Hinch was created as an export focused business and now has over 30 distributors worldwide and the management team is confident that sales will exceed £35 million within three years with brands including Hinch Irish Whiskey and Ninth Wave Irish Gin. The company's growth strategy is underpinned by significant investment in brand promotion, selected advertising and use of social media.”

A special thanks from Hinch Distillery to Sonya Cassidy FCIPR