#MyDayMyWay Campaign

July 20, 2023

Our #MyDayMyWay campaign highlights the changing attitudes and approach to drinking alcohol by younger generations, most notably Gen Z (18-24). This is an important campaign that is designed to ensure stakeholders and public alike understand the changing nature of drinking habits and that we, as an industry, understand the changes and are reflecting this better drinking behaviour.

One of the key insights from the Bricolage research was that young people today are more focused on better socialising and having a premium experience when alcohol is in a supporting role, rather than the primary role, which is a positive trend. In order to bring this message to life, we have partnered with two influencers in the food and drink sector, Patrick and Russell, known as the GastroGays, to create a cocktail making experience featuring Premium Irish Spirits at The Old Warehouse in Tullamore. 

We hope you will help us amplify the key messages of this campaign. Below you will find the campaign video to view and download, a sample post and some digital assets you might like to use across you own channels.

You can find out more about the campaign and the key messages here.

If you have any queries regarding the campaign, contact Drinks Ireland Campaign Manager rebecca.thompson@ibec.ie.

Sample post 

Young people are finding new ways to socialise with premium experiences all around Ireland! @DrinksIreland’s #MyDayMyWay campaign is highlighting how young people are socialising better. Check out their latest campaign video. #DrinkResponsibly


View video here

Digital assets


MyDayMyWay Logo jpg | 191.3 kb BLUE-MYDAY-MYWAY jpg | 61.7 kb Instagram-Stories-1080x1920 jpg | 1631.1 kb MyDayMyWay-EMAIL-SIG jpg | 80.4 kb Twitter-Header-1500x500 jpg | 663 kb Twitter-Static-Image-1 jpg | 1215.2 kb