#MyDayMyWay Campaign

February 15, 2023

Our #MyDayMyWay campaign highlights the changing attitudes and approach to drinking alcohol by younger generations, most notably Gen Z (18-24). This is an important campaign that is designed to ensure stakeholders and public alike understand the changing nature of drinking habits and that we, as an industry, understand the changes and are reflecting this better drinking behaviour.

One of the key insights from our research with was that young people today want to find more balance in their weekendsOur third #MyDayMyWay video illustrates how young adults are extending their weekends, often more activity-led and daytime-focusedwith a Saturday in the Life of Nadia El Ferdaoussi, featuring a coffee and catch up, a hike with friends at Ticknock, and a drink in the Blue Light.

We hope you will help us amplify the key messages of this campaign. Below you will find the campaign video to view and download, a sample post and some digital assets you might like to use across you own channels.

You can find out more about the campaign and the key messages here.

If you have any queries regarding the campaign, contact Drinks Ireland Campaign Manager rebecca.thompson@ibec.ie.

Sample post 

From finding time to hike with friends, to enjoying a catch-up in the pub, Drinks Ireland’s #MyDayMyWay campaign is highlighting how young people are finding more balance in their weekends. Check out their latest campaign video. #DrinkResponsibly


View video here

Digital assets

MyDayMyWay Logo jpg | 191.3 kb BLUE-MYDAY-MYWAY jpg | 61.7 kb Instagram-Stories-1080x1920 jpg | 1631.1 kb MyDayMyWay-EMAIL-SIG jpg | 80.4 kb Twitter-Header-1500x500 jpg | 663 kb Twitter-Static-Image-1 jpg | 1215.2 kb