Protecting Irish Whiskey
Drinks Ireland|Irish Whiskey has a global protection strategy in place to protect the authenticity, integrity and high standards of the Irish Whiskey category. This involves securing the strongest legal protection for the category in order to protect producers from unfair competition and to ensure consumer protection. Ensuring that Irish Whiskey is protected from unfair competition is not just about IP protection, it is also about protecting cultural heritage and employment in rural areas, where most of the industry’s distilleries are located.
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