Our Council

Idiro Analytics are pioneers in advanced analytics, working across multiple industries with a strong pedigree in banking and telecoms. In 2020, Idiro proudly won ‘Analytics SME of the Year Award’ and the Idiro CEO won ‘Analytics Leader of the Year Award 2020/2021’.

Formerly Geraldine was CFO and later Strategic Director, where she guided Idiro’s expansion. Now in her role as Director, she places emphasis on the company being a diverse, creative and nurturing culture. Just this year, she started up Idiro’s AI Ethics Centre.

Now in her 2nd elected term on the SFA National Council and appointed to the role of Deputy Chairwoman for the council in 2021, she promotes the support of SMEs for societal and commercial causes. As a passionate advocate for indigenous business and their growing need for an effective ‘Small Business Strategy’. With this in mind, she contributes to the yearly budget submission and various SFA lobbying initiatives to the government.

Geraldine is a Board member of Technology Ireland (IBEC) representing Ireland’s tech sector, which includes indigenous and FDI technology companies.

Geraldine is committed to the ongoing investment in Ireland’s indigenous sector and is honoured to be on the Dublin Chambers ‘Budget & Competitiveness’ task force since being elected to the Dublin Chambers policy Council in 2020. 

Chris Fleming is the owner and founder of Sea Green Health. He has spent 20 years in the Health and Beauty industry, involving the operation of 9 Womens’ Fitness Gyms under the ‘Curves’ franchise, 2 Day Spas, and a Distribution Business bringing in products from all over the World for sale into the Pharmacy and Health Store market.

A recent ‘Consultancy’ project for a Spanish Company, introduced him to the benefits of Marine Microalgae, a 100% sustainable, plant based and nutrient dense ingredient, which is one of the sources of all life on the planet. This has led to the development of the Sea Green Health range of Supplements and has sparked much research into the concept of Eat Yourself Well and just how much of our health is controlled by our Gut Microbiome. He is looking to develop the range with specific formulations to help with a variety of ailments particularly in the neurological area of medicine. With a work life beginning with Unilever and Merchant Banking, as an investment analyst in the City of London, he then became Group Financial director of the Family Business, helping grow it to a £ multimillion turnover, employing some 350 people in the Construction and Heavy Engineering industry.

Chris, having been the winner of the SFA Best Emerging Business Award in 2021, is also passionate about helping small businesses to grow and develop, with the help of various agencies, and in particular the SFA.

Dave is co-founder and MD of Dualtron Ltd, Ireland's only provider of cash handling systems and cloud payment systems. Dualtron joined the SFA about 20 years ago and Dave is very grateful for their advice on many issues down the years. The company's motto is 'You can count on Dualtron' and won the Services Awards in the SFA National Small Business Awards in 2017. The company competes on a regular basis with multinational providers and Dualtron's continued success makes Dave believe that Irelands small business sector can create jobs and wealth in Ireland. See www.dualtron.ie

James is the co-founder and Managing Director of Leinster Environmentals and the founder of Loughran Brewing Stores.

Raised in rural Ireland within a family-run agri-business, James developed a deep-rooted appreciation for the natural world and a strong entrepreneurial spirit from an early age. He graduated from University College Dublin in 2004 with a degree in Agricultural Science and immediately went into business with his father, Anthony, founding Leinster Environmentals. Their mission was clear: to address the growing problem of plastic waste by turning it into a renewable resource.

Under James’s leadership, Leinster Environmentals has become a pioneer in manufacturing low-carbon, fully recycled raw materials for the polymer and plastics moulding industries. The company diverts thousands of tonnes of plastic waste from landfill and ocean pollution annually, producing high-value materials for use in automotive, aerospace, packaging, and construction. Its success is built on a strong supplier network throughout Ireland and the UK, and a commitment to innovation, sustainability, and the circular economy.

In 2014, James expanded the family’s agri heritage into the craft brewing sector by founding Loughran Brewing Stores. The business began by supplying locally grown malting barley and has since grown into a major ingredient supplier, sourcing premium hops, malt, and yeast from Ireland, the UK, Germany, and the Pacific Northwest of the United States. Operating out of a headquarters in Dundalk and a logistics hub in Peterborough, England, Loughran Brewing Stores serves an extensive network of independent and craft brewers.

With over two decades of experience in building and scaling export-led manufacturing and trading businesses, James brings to the SFA Council a practical, hands-on understanding of the challenges and opportunities facing Irish SMEs. He is passionate about sustainability, regional development, and fostering entrepreneurship—especially in family businesses and rural enterprises.

Neil has extensive experience in strategic and business planning, sales development, performance management, mentoring and business advisory services. Neil combines a strategic and analytical approach with a passion and commitment to benefit clients and their customers. Neil sold his technology business to an MBO funded by a leading Irish bank. In addition, he is involved in several high-performance start-ups, which have traded very successfully.

Philip Delaney is the Managing Director of Dairyglen.

Dairyglen is the leading frozen beverage solutions specialist in Ireland, parent to the number one ice cream concession and retail brand Smooch. With headquarters in Bray and Cork, Dairyglen has an extensive product portfolio, catering to some of Ireland’s most reputable businesses across retail, foodservice, and forecourt convenience sectors.

Philip has considerable experience in strategic growth areas, leading the expansion of Dairyglen over the past 30 years to its now number one position in the Irish market and recent successful launch into the UK. Dairyglen were awarded Best Food and Drink Small Business in the National Small Business Awards in 2023.

Rohit is an Entrepreneur & Business Automation Consultant experienced in working for businesses from Manufacturing to Finance and from Retail to Distribution. He started Target Integration in 2008 with a vision to be an honest and independent CRM & ERP. Rohit has 16 years of experience working in various industries including manufacturing, customer services, telecoms etc. His experience includes management, business planning, systems administration, business analysis and systems trainer. At Target Integration, he has successfully delivered a number of projects to clients from around the world (from Japan to West Coast in the US) and has been consulting their CRM & ERP implementations on a regular basis. Before starting Target Integration, Rohit was working as Product Manager for UPC Ireland, now Virgin Media, Product Specialist in Data Edge providing telecom test equipment and Field Customer Services Rep for HP. Other than running Target Integration, Rohit is on the steering committee of the Ireland India Business Association (IIBA) and has lectured as a guest lecturer for Dublin Business School & Technological University Dublin. Also, he is studying MSc in Leadership Innovation and Technology (Part-Time) at Technological University Dublin (formerly DIT) where he graduated from back in 2005.