Weather warnings fail to dampen turnout at Business Connect

February 09, 2024

Friday – 9th February 2024 - Over four hundred delegates braved the adverse weather to attend the Small Firm Association’s ‘Business Connect’ event at Killashee Hotel, in Naas County Kildare on Thursday morning. The event is a unique opportunity for CEOs of small businesses to engage, discuss and forge meaningful connections industry peers and leading business experts. The event is hosted by Richard Curran and with David McWilliams as Keynote Speaker. The theme of this year’s Business Connect event is ‘Where growth meets opportunity!’.

“The journey we've embarked on, through the stormy seas of 2023's economic uncertainties and relentless technological evolution, has proven the tenacity and resilience of our small business community. We have not just survived; we have emerged stronger, more united, and with a clearer vision for the future,” said Geraldine Magnier, SFA Chair and CEO of Idiro Analytics when addressing attendees.

“The attendance at Business Connect in Naas reflects the enthusiasm among Ireland’s small businesses for this event. This event always delivers practical strategies to propel businesses forward, with tailored sessions focusing on strategic growth strategies, market trends, and innovative solutions,” according to David Broderick, Director of the Small Firms Association.

The sessions for delegates at the event were as follows:

  • Supply Chain Responsibility - Why small firms can't ignore Cybersecurity as a supplier.
  • Modern Money - On being financial flow savvy.
  • Getting in the door of Big Business - The how to's for small business.

The best in small business, who are the finalists in the SFA National Small Business Awards 2024, exhibit at the event along with awards supporters and indigenous agencies. This is one of innovated ways in which key business connects develop.


For further queries and interviews, please contact David Broderick, SFA Director, on 87 6371475 or


The SFA proudly represents a diverse membership of businesses with less than 50 employees: homegrown and spanning every sector of our economy. Our members can be found in every town and every city in Ireland.

More information about the SFA is available at or LinkedIn on Small Firms Association