David Broderick announced as new Small Firms Association Director

March 01, 2023

Ibec, the group that represents Irish business, is pleased to announce David Broderick as the new Director of the Small Firms Association (SFA).

Marking the appointment, Ibec Executive Director of Membership and Sectors Sharon Higgins said: “We are delighted to welcome David to the SFA. David brings huge experience and strong business acumen to the role having developed and implemented successful business strategies throughout his career, including for various trade associations during his time in a previous role in Ibec. We wish him every success in this new role.”

Newly appointed SFA Director David Broderick stated: “I am delighted to have been given the opportunity to represent the small business community, which is truly the backbone of the Irish economy and one of the most vibrant in the world. Despite a challenging economic landscape in recent years, SFA members have remained remarkably resilient and continue to demonstrate innovation and dynamism in overcoming adversity while delivering success.

“I look forward to continuing to engage with Government and other key stakeholders in ensuring that the voice of the small business community is heard, and ambitious policies are delivered that support small firm viability and growth.

“We need to see continued support for the small business community as it addresses a wide range of challenges in 2023. Increases in employment costs and regulation from the rollout of auto-enrolment, the living wage, and other leave proposals already announced are forecasted to add around 2.8% to the total wage bill in the economy in the coming years, at a time when many small firms are already facing increased costs from ongoing inflationary pressures.”

David Broderick returns to Ibec having had a distinguished career with the company over 12 years in the roles of Senior Account Executive and previously Manager of the Global Graduate programme. After leaving Ibec 4 years ago, he worked in several senior commercial roles in Cafico International, Zendesk and most recently MarketStar (WhatsApp Business, Meta).  He has also been a leading adviser to his family business, a global brand name in the food industry.  David has always pursued his passion for small business and has acted as an organisational strategy consultant and business mentor to small firms including through the EI and LEO mentor programmes, and during the Covid-19 crisis with the Government’s “Business Continuity Voucher (BCV) programme”.

David has an MSc in Business Strategy, a BBS in Management, a Diploma in High Performance Sales as well as professional qualifications in training and development, management and employment law.