Overview
This webinar series (2 webinars) has been created in partnership with IAB Ireland and has been designed specifically with the Experience Economy* in mind. *Hospitality, retail, travel, food, drink, tourism, entertainment, AV & technology, the arts, events, cultural, sporting and heritage sectors and associated supply chains.
Our speakers, who are all practitioners in the digital advertising sector, will provide an overview of the latest digital opportunities and innovations using relevant case studies, their role in attracting and retaining customers and will provide practical steps you can take to drive your business forward.
What you will learn in this webinar
This webinar is the second in a two part series. During this 45 minute webinar we are joined by speakers from OMD Ireland and Google.
Conor Rowland, Content Strategy Director, OMD Ireland will explore the big trends in social media and share insights to be aware of across the social media platforms. He will share insights on how can you be responsive to your audience, thereby driving engagement, loyalty and making the sale.
Lorna Tighe, Growth Account Manager, Google Customer Solutions, UK & Ireland will share the latest insights on using Google Analytics (GA4) to understand how customers find and engage with your business. She will also share case studies from businesses who are using google products to attract customers and drive their businesses in this sector.
Who should attend?
Any member from hospitality, retail, travel, food, drink, tourism, entertainment, AV & technology, the arts, events, cultural, sporting and heritage sectors. Any business that supplies into any business that provides an 'experience'.
This webinar series is hosted in conjunction with IAB Ireland
IAB Ireland is the trade organisation for digital advertising. As a member of the global IAB network we bring the industry together to share best practice and guidelines and demonstrate the effectiveness of digital advertising. www.iabireland.ie
