New law on how to announce a price reduction

December 06, 2022

The Consumer Rights Act 2022 simplifies and updates consumer protection laws.

The Act introduces new protections, including:

For small firms the most important change is the transparency of price reductions. You must now provide specific information when announcing a price reduction, in particular by including the ‘prior price’. For examples on how to do this, please see the Price Reduction Business Guidelines.

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