Our #MyDayMyWay campaign highlights the changing attitudes and approach to drinking alcohol by younger generations, most notably GenZ (18-24). This is an important campaign that is designed to ensure stakeholders and public alike understand the changing nature of drinking habits and that we, as an industry, understand the changes and are reflecting this better drinking behaviour.
We hope you will help us amplify the key messages of this campaign. Sample tweet and post are below along with some digital assets you might like to use across you own channels.
You can find out more about the campaign and the key messages here.
If you have any queries regarding the campaign, contact Drinks Ireland Campaign Manager firstname.lastname@example.org.
More and more, younger people in Ireland are spending their free time trying out new things and attending activity-led events, where alcohol is in a supporting role rather than the sole focus.
One such event is @drinkanddrawireland, which hosts pop-up social paint parties across the country, where participants have the chance to make great quality connections and memories, while they draw and enjoy a drink.
To help launch our #MyDayMyWay campaign, which is all about exploring how Gen Z are ‘better socialising’, @fionnualajay went along to a recent event in Dublin to see what all the buzz was about, and chat to some of the people there about why events like that are so appealing to them.
Our #MyDayMyWay is highlighting how younger people in Ireland are increasingly spending their free time at activity led events where alcohol is in a supporting role rather than the sole focus. Fionnula Jay went along to a recent Drink&Draw to find out more!