Irish Gin Strategy

February 17, 2022

Ireland is home to a wealth of unique gin expressions. With a long and proud tradition of distillation and a vibrant sense of enterprise in the sector, now is an exciting time for those that enjoy gin!

We believe it is the fine alchemy of people, provenance and process that has created the abundance of quality gin products we have today, which ensures there is an Irish gin for every taste. Our Gin Strategy 2022-2026 will support and enable the growth of Iris Gin at home and abroad through the promotion of the category, encouraging the development of best practice  amongst distillers and educating consumers and the trade about the Irish Gin category and its rich variety.

Take time to read the strategy and see how Drinks Ireland is working hand in hand in supporting Irish Gin and helping people to #ExploreIrishGin.

As you begin your own journey exploring what Irish Gin has to offer share your experience on social platforms using #ExploreIrishGin and follow the hashtag to keep to date on the category.


Irish Gin Strategy 2022 2026 pdf | 7073.9 kb