Growing Irish whiskey sales in China and Hong Kong
Webinar 1 - Promoting Irish Whiskey in Hong Kong
This webinar focussed on consumer trends and e-commerce opportunities in the established whiskey market of Hong Kong and was hosted in conjunction with the Irish Consulate-General to Hong Kong & Macau.
Click here to watch the recording
Slides decks
- Presentation by Jacqueline Hueng, HKTV mall (Hong Kong’s largest e-commerce platform)
- Presentation by Ronny Lau, Hong Kong Wine & Spirits Writers Association
Relevant contacts
- HKTV mall: merchant-recruit@hktv.com.hk
Webinar 2 - Growing Irish whiskey sales in China
This webinar focussed on market access, social e-commerce and duty free opportunities across China.
Recording
Click here to watch the recording
Slides decks
- Presentation by Conor O’Sullivan, Bord Bia
- Presentation by Carlo Crichton - Four things to know before selling online in China
- Presentation by Dermot Davitt – Duty free in Hainan
Other information
- Bord Bia market access report on Guandong province in China
Relevant contact details
- Bord Bia China: ConorRichard.OSullivan@BordBia.IE
- Carlo Crichton, Sinowei: carlo@sinowei.co.uk
Webinar 3 - Growing Irish whiskey sales in China, Part 2
This webinar focussed on the opportunities offered by the Alibaba and Tmall platforms; industry perspectives of the Chinese whiskey markets; and a case study of how Portuguese wine promoted their category in China.
Recording
Click here to watch the recording
Slides decks
- Presentation by Sharon Chen, Yuanliu Camus
- Presentation by Edwin So – case study of Portuguese wine promotion in China
Relevant contact details
- Zarina Kanji, Alibaba: z.kanji@alibaba-inc.com
