Agri-Food Strategy to 2030 - Public Consultation

April 17, 2021

On 17 April, the Minister for Agriculture, Food and the Marine, commenced a public consultation on the Government’s new draft Agri-Food Strategy to 2030.

The draft strategy was prepared by a stakeholder committee which Drinks Ireland was represented on by our former Chair, Ollie Loomes.

The strategy is highly focussed on sustainability themes.

Drinks Ireland secured a number of important inclusions in the draft strategy

  • Recognition of the importance of premiumisation and authenticity as key consumer trends;
  • Action to support export and market diversification;
  • Recognition of the tillage sectors as one of the most carbon efficient sectors of Irish agriculture;
  • A target for increased tillage production;
  • Recognition of the investment of the Irish whiskey industry to protect the Irish whiskey GI;
  • Commitment to support for business development and marketing initiatives to support and promote food and drink visitor attractions including the distillery and brewery tourism sector.
  • Recognition of all-island food and drink sectors and cross-border supply chains

The consultation of the draft strategy will run for an eight-week period from 19 April 2021 to mid-day on 15 June 2021.

A questionnaire is available here. This survey does not operate correctly using Internet Explorer. To participate in this survey you should use a different browser.

Alternatively, submissions can be sent to


Draft Agri-Food Strategy 2030 pdf | 5472.5 kb