The Brewers of Europe Forum 2021

April 28, 2021

1 - 4 June, 100% Online, 100% FREE

The pandemic changed our way of life in ways no one could anticipate. Yet it also accelerated trends that had already begun, such as the digitalisation of the economy. Many companies have gone online and with the lockdowns all companies needed to choose this path; be it for visibility or for selling goods directly. Breweries have also embraced this movement but have faced hurdles. In this session, moderated by John Duffy, Clo Willaerts shows us how to go beyond awareness on social media and create meaningful conversions, whilst Hugo Hanselman explains how online sales directly to consumers can be boosted for small breweries.


"Beyond the likes: how to make money with social media?"
In the past 18 months, the food and drink industry had to learn fast how to take their business online. Learning how to create content for the web, tell stories on social media, and create communities around our brands is a key element that can drive to conversions and generate value for small business, including small breweries. Clo, program manager Digital Business at Karel de Grote College in Antwerp, Belgium, will walk you through her "Content - Community - Commerce" model, which will allow you to convert your digital fans into paying customers.


"Beer direct-to-consumer (DTC), why - how - what"
Due to the pandemic and the resulting lockdowns and closures of hospitality businesses, many brewers lost the core of their market. Besides buying more beer in retail, consumers started to look online for beers, their favourite ones, but also to explore new ones and order them for delivery. This habit of consumers is here to stay and poses challenges, but also offers opportunities. Throughout his career, Hugo realized digital transformation across the planet. And he will now share with us some of his recipes and advice to help brewers, including the smallest ones, to cope with these changes: what are successful strategies? Which capabilities are required? Are there success stories to learn from?

Discover how to embrace digitalization and successfully grow your business!



  • What? Digitalisation of the economy
  • When? 1st of June, from 12:00 to 13:00 C.E.T