Irish Beer Market Report 2020

2020 has been a year like no other. The Covid-19 pandemic which has engulfed daily life around world has had a significant impact on the brewing sector both domestically and globally. This report will highlight in stark terms, the impact that the prolonged closure of the hospitality sector has had on Ireland’s brewers.

While beer remains Ireland’s favourite alcohol beverage, its market share has fallen from 45% in 2019 to 38% in 2020. This is due to a staggering 17% fall in total beer sales in 2020 when compared to the previous year. There was also a 19% fall in the per capita consumption of beer sales in 2020.

Download the full report below.