E-commerce webinar series

February 24, 2021

In Summer 2020, Drinks Ireland|Irish Whiskey organised a series of webinars on e-commerce opportunities for Irish whiskey. This proved be both a popular and very timely series.

Below are links to recordings of all four webinars. Included also are contact details for the three commercial operators who presented i.e. IrishMalts.com, SMP and Alibaba; as well as the slide-decks or follow-up notes where made available by the speakers.

Please note that Bord Bia have a new Think Digital programme. See this link.

Webinar No. 1: e-Commerce: adjusting to the new normal
Mr. Dominic Parfitt, William Grant & Sons Brands
Link to recording.

Webinar No. 2:
Selling Irish whiskey online: perspectives and supports
12noon – 1pm, Tuesday 23rd June
Mr. John O'Donovan, IrishMalts.com - john@insigniaspirits.com
Attached are slides on e-commerce supports available from state agencies, north and south.
Link to recording.

Webinar No. 3
: An introduction to selling on Amazon for Irish brands
Mr. Jason Kidd, SMP - jason.kidd@smp.uk.com
Attached is a follow-up note including responses to participant questions on Ireland-UK trading issues.
Link to recording.

Webinar No. 4: Opportunities and challenges for ecommerce: United States and Asia
Ms. Christine Locasio, Distilled Spirits Council of the United States (Slides attached on market developments in the US)
Ms. Zarina Kanji, Alibaba group - z.kanji@alibaba-inc.com
Link to recording.