Retail Ireland and Retail Ireland Skillnet in collaboration with IAB Ireland are hosting a free online workshop on Digital Strategies for Black Friday and Christmas at 10.00 am - 12.00 pm Wednesday 13 October.
The free workshop will look at how retailers can optimise their digital activities in the run-up to Black Friday and Christmas, with a great line-up of speakers from Red C Research, Easons, Facebook, Google, TikTok and Dentsu. Please find the full schedule and list of topics below:
Richard Colwell, CEO, Red C Research:
Richard will share the latest Red C Research which has tracked the accelerated move to digital during the pandemic, in particular the move to online shopping. He will translate these insights into tips and actions for your retail brand for Christmas 2021, and beyond.
Scott Field, Head of Commerce, UK & Ireland, Facebook:
Scott’s presentation is titled, “Discovery Commerce for Retailers” and he will explain how to effectively acquire, retain and grow customers this holiday season using Facebook platforms, tools, data and insight.
Lauren Walsh, Industry Manager, Google:
Lauren will share Google’s unique insights into Consumer Behaviour, in particular those seen in the Christmas and Black Friday 2020 season. She will share a case study illustrating how an Irish advertiser utilised Google insights and best practices across Search and YouTube to engage with Irish consumers.
Gillian Hughes, Head of SMB Account Management, EMEA, TikTok:
Gillian will share the best opportunities for retail on TikTok, including how you can build brand awareness and affinity with your customers in creative and authentic ways.
Meabh Connellan, Group Strategy Director, Dentsu Ireland:
Meabh will share the Dentsu approach to Christmas planning for retail clients, highlighting the importance of the right creative at the right time in the right context. She will also share how to approach contextual targeting and partnerships with local publishers to increase the visibility of your retail brand.
Brendan Corbett, Group Head of Marketing at Eason & Son Ltd: Case Study
Brendan’s presentation is titled, “Eason: from traditional bricks and mortar to innovative online retailing and he will share their experiences and insights into growing retail businesses online.
Click here to register: https://us02web.zoom.us/webinar/register/WN_XhCCDrbXSwOjFq6N-UR-FA