Commenting on a new study 'The Potential Impact on Irish Media of the Public Health (Alcohol) Bill 2015', by economist Jim Power and commissioned by various media organisations, Ibec, the group that represents Irish business, said that the study shows that the advertising provisions in the Public Health (Alcohol) Bill will cost the Irish media industry €20 million per year. This will put additional financial pressure on a sector, particularly indigenous broadcasters, that is already operating in a challenging climate.
CEO of Ibec Danny McCoy stated: “This report reiterates the concerns that Ibec has consistently expressed about the unintended consequences of the Public Health Alcohol Bill. Companies within the media sector have expressed serious reservations about the advertising restrictions outlined in the bill and its impact is clearly and comprehensively laid out in this study. These restrictions must be condemned by business stakeholders.