Legislative proposals to introduce standardised /plain packaging of tobacco products in Ireland will remove all form of branding - trademarks, logos, colours and graphics. The brand name would be presented in a uniform typeface for all brands and the packs would all be in one plain neutral colour. The proposals go beyond the requirements of the Tobacco Products Directive (currently under revision).
Ibec believes that such proposals, if adopted, would set a dangerous precedent for all businesses in terms of loss of intellectual property and would also lead to a general weakening of the protection of property rights in Ireland.
Ireland as an economy has rightly recognised better regulation and intellectual property protection as central elements of future economic success. Legislation which is not evidence based, proportional and respective of intellectual property rights will impact on the growth and job creation prospects of the wider economy.
Thursday, 21 November 2013